Done right, many low-cost clinical trial marketing techniques have high ROI. They work hand in hand with paid media buys and other clinical trial advertising in the digital age. A multi-pronged strategy adopted early is more likely to prove effective than sticking with a single technique.
Let’s review some of the best patient recruitment tactics:
Share Trial Information with Local Healthcare Providers
Of all potential sources for information on clinical trials, patients surveyed named their doctor’s office as #1 by a wide margin: 73%. On the other hand, clinical trial advertising can fall flat on TV, print, radio, and even online (21% showed interest) and when associated with a drug company (22% showed interest).
Reach Out to Nonprofits and Patient Advocates
Patients involved in the community surrounding their condition are more likely to understand the value of clinical trials. Connecting with nonprofits that affect them is a great way to ensure they will be informed about the opportunities you offer. Such partnerships are often free.
Tailor Digital Outreach to Your Patients
Banners aren’t the only form of clinical trial advertising that works online. You can connect with patients and build rapport by promoting your trial on social media. Twitter allows you to engage in conversation with prospective participants, while Facebook enables targeted, personalized ads.
Target Patients Who Meet Inclusion Criteria
Reaching out to patients who don’t fit your criteria costs you in time and money. Consider working with mid-market partners, like testing laboratories and EHR companies, whose data permits them to identify patients that meet your criteria.