Clinical Trials Recruiting Now
Unlike people with chronic conditions, healthy volunteers generally don’t seek out the chance to participate in clinical research studies, and may not even know about them.
Luckily, you have a huge advantage if you are offering compensation to health volunteers to encourage clinical trial participation.
With rising rent and inflation hammering household budgets, lots of people are looking for new ways to make money. Clinical trials with compensation can’t be thought of as a “gig” or “side hustle,” but they can still appeal to qualifying volunteers.
When you’re planning a clinical research study with compensation, it’s important to keep the cost of acquiring new study participants down. There are many tried and true strategies that can help you attract the attention you need while working within your budget and regulatory restrictions.
With that, offering paid compensation offers to healthy volunteers can help to make sure the right people are enrolling in your trials who will subsist through trial completion. While it might seem like the upfront cost for study teams to acquire these types of individuals is high, it is nothing compared to the lost costs of not getting an effective treatment out to market in a timely manner.
Even when clinical trials need healthy volunteers, they are still very specific about qualifications such as age and gender. The more narrow the qualifications, the easier it will be to craft marketing and ads that speak directly to your intended audience.
Social media offers you a wide variety of opportunities to share information about your clinical trials, but you should focus your time and attention on platforms where you know qualifying volunteers are active. Facebook is perhaps most effective for confining your efforts to a narrow geography.
If it’s difficult for people to find or understand your compensation details, they might feel there’s something being hidden from them. All financial compensation information should be presented in plain language, preferably with text, video, and audio options to help with comprehension. If you are looking to drive interest from healthy people of all ages, bring forward with them around the opportunity will only help to encourage their interest.
Healthy volunteers don’t have the same motivations as those who have a rare or chronic condition. They are not as interested in the potential health benefits, so try to speak to their underlying motivations. For example, they may feel strongly about participating so that others will benefit in the future.
Healthy can have different meanings in different contexts, so make sure your website visitors know just what you’re talking about. Depending on clinical goals, this may mean volunteers must not have any chronic conditions, must not use any prescription medication, or several other definitions. The ages of what is considered “healthy volunteer” is also asked, and generally trials accept volunteers from all ages.
A modern website is an essential piece in any plan to inspire and influence people today. If you need to appeal to younger people, remember that many of them use smartphones or tablets as a principal form of connectivity, so you need a “responsive” site that adjusts to their display and inputs. Talking to the right audience in a manner that works for them is a crucial piece of clinical trial participation.
You will save yourself a lot of time if you give prospective volunteers the information they need to do their own research and disqualify themselves. Even if they do not fit in with your current study, they may qualify in the future, so try to entice them to join your email marketing list for updates.
Social proof is one of the most effective and inexpensive ways to attract volunteers to a study. Yet, most studies don’t take time to follow up with volunteers and get quotes or testimonials. With formal off-boarding, you can reconnect with volunteers who are willing to share their experiences with others.
Tangential content is online content you publish that may only be partly related to your study, but appeals to the volunteers you need to carry it out. The more content you have, the more likely your website will appear prominently in searches that potential volunteers do online.
No matter your audience, video content is much more effective than plain text alone. It is easier for most people to access, enjoy, and remember. It’s a wise idea to update your most important online content with video, which tends to make it more prominent in search results.
It’s not enough to just have enough people, but more important to find the right study participants to participate in healthy volunteer studies. Making sure these individuals can commit for the entire study, including outpatient visits, various tests such as consistent blood draws and blood pressure readings, consistent phone based check-ins, completion of clinical trial diaries and sometimes overnight stays will help to ensure you have the right type of healthy volunteer participating.
Any research study is a fact finding mission. For paid clinical trials for healthy volunteers, it’s just as important that the communications side of the strategy is analyzed. What worked? Did the participant make it to their study visits? What went better than expected? What failed or led to a loss on the communications budget? Did we receive the right number of healthy volunteers needed for a successful research study? Document your findings.
While most of the focus goes to volunteers with an existing diagnosis, healthy volunteers also have an important role to play. Paid clinical trials for healthy volunteers are among the most effective ways to tap this valuable population and get them involved in research that could have far reaching results.